DRIVING GLOBAL BRAND STRATEGY
Tulsa, OK – February 11, 2025 – capSpire is excited to share the appointment of Naheed Manickavasagar as the Head of Global Marketing. Based in the United Kingdom, Naheed will lead the marketing team in implementing a consistent and unified brand identity, marketing strategy, and messaging around the world—a significant and exciting challenge given the company’s rapid global growth in the last few years.
Comment from CEO
“We are thrilled to have Naheed on our team, leading one of our company’s most important functions. Naheed will be critical in communicating to our current and prospective customers the full range of our capabilities and our deep understanding of their region, commodities markets, and business needs. A world-class marketing team with a comprehensive approach and a professional like Naheed at the helm tells clients that we are making smart investments in infrastructure and expertise to become the world’s leading energy trading and risk management (ETRM) provider and business consultancy for the energy industry,”
— Jim Kiser, capSpire CEO
Naheed brings more than 20 years of experience in the commodity trading and risk management sector to her role, specializing in creating brand identities, driving awareness, and generating sales pipelines. Most recently, she has led multi-faceted marketing departments—managing agencies and building in-house teams with diverse skill sets—for some of the world’s leading vendors in ETRM technology. Her holistic yet ETRM-centric marketing experience will be a valuable asset to capSpire in its next chapter of growth and expansion.
STRENGTHENING CAPSPIRE’S POSITION AS A C/ETRM MARKET LEADER
“I am excited to join capSpire at such a pivotal time of growth. Establishing a dedicated marketing department presents an enormous opportunity to amplify our brand, expand into new markets and regions, and strengthen our position as a leader in the C/ETRM professional services sector. I look forward to collaborating across the business and building on the company’s success to drive strategic growth and deeper engagement with our clients.”
— Naheed Manickavasagar, Head of Global Marketing
One of the first global-scale projects she’ll spearhead is the introduction of a new company website that tells capSpire’s story in a more meaningful way.
“capSpire has recently made a strategic investment in developing its brand—creating a mission, vision, and purpose. I’m excited about the plans in motion for a full-scale rollout, including a dynamic new website that will bring our story to life and resonate our diverse audiences.”
In addition to capSpire’s culture—the people she’s met so far and the way that they all collaborate together to overcome customers’ biggest business challenges—what attracted Naheed to the organization is the untapped potential.
“From the moment I first met with capSpire about this opportunity, I was impressed by the achievements to date and drawn to the company culture. There’s still so much untapped potential— expertise and thought leadership that we have yet to fully showcase. There is much to do, but I am excited to embark on this journey with my talented and driven team.”
Connect with Naheed
To learn more about Naheed’s marketing background or to connect with her, reach out on LinkedIn.