5 Questions CTRM Analytics Answer: Part 4
POSTED BY Scott Creed ON November 23, 2018 IN Analytics, Blog, Digital Transformation, E/CTRM
Previously, we’ve discussed question 1, question 2, and question 3 that commodity trading and risk management (CTRM) analytics answer. Question 4: Who are my best customers? To better focus marketing initiatives and incentive offerings, reduce risks, and increase revenue, you need to identify who your most reliable and profitable customers are. These customers are the …